Green Notes: an immersive fan journey
Green Notes is a charity concert bringing together artists passionate about sustainability and conservation, finding opportunities to thoughtfully engage fans before, during, and after the experience to become a model for future green-concerts.
Creative Direction, Visual Designer
Team
Elizabeth Wang- UX Designer
Eliseea Faur- Stage Designer
Andrew Chan- Creative Technologist
Isabel Fleck- Experience Designer
Role
Creative Director, Designer
Duration
3 Weeks
Skills
Presentation Design, Creative Vision, Storytelling
Tools
Figma, Adobe Photoshop, Adobe Illustrator
Pitch
Leveraging a concert for social good
Concept
Making the Concert Experience More Emotionally Resonant
The concert experience in it of itself is already special, and the experience itself is so curated to each individual artist. Green Notes focuses on a sustainability-focused experience and thoughtfully engage the audience before, after, and during concerts. Whether you are coming to the concert to see your favorite act, to support the green initiatives, or simply because you’re curious about this new experience Green Notes hopes to change the way you think about concerts in the future.
The Opportunity
Concerts produce a lot of waste
Artists care about the impact they have on their audience, and their surroundings.
Audiences care about the impact they have too.
Execution
Broadening the audience reach
People can come to the concert for multiple reasons. Whether they are there for their favorite artist, supporting a cause, or just there for an unique experience.
Souvenir
pandora collaboration
Why Pandora?
Pandora is at the forefront ethics and sustainability as one of the world’s largest jewelry brands. The collaboration would lead to more conversation, give opportunities for sustainable brands to get a major highlight, and naturally generate more excitement for the event.
Crafting a reusable concert bracelet that works like a charm! The bracelet acts as your way of moving around the different event experiences. Each concert grants you an unique bead, acting as a conversation starter between different fans.
Pandora uses 100% recycled silver and gold in its products and has pledged to achieve carbon neutrality in its operations by 2025
This would ensure the jewelry aligns with both environmental responsibility and stylish appeal for concert-goers, while also creating unique takeaways for each conert-goer.
Engagement
Custom App, for today and the future
The app provides digital interactions with fans & artists to maintain concert excitement. It also works seamlessly with the bracelet to help reserve different event experiences ahead of time and serves as a centralized source of information for the event.
Key Frames
Visualize collective effort
Visualize collective sustainability efforts, and learn more about how your favorite stars are also making their own efforts. Higher sustainability scores could unlock special VIP events for the concert.
The Event
Bringing the community together
Pre-Concert | Awareness
Sustainability as a marketing strategy
There are three different ways to engage the audience before the event:
Volunteering opportunities: The stars can help highlight or actually go volunteer at sustainable charities to encourage their own fans to come and engage too
Educational Content: A sustainable concert is something new, and this acts as something interesting for both fans to learn about, and for other artists and producers to see as something they can integrate in their own future concerts
Celebrity Collaborations: This concert combines an interesting assortment of artists, any kind of collaboration between them would naturally drive conversation to raise awareness
Pre-Concert | Transportation
Making transportation something to look forward to
Majority of carbon emissions from a show are from the fans traveling to and from the event itself. To help curb some of the traffic, there will be city buses converted to special concert buses with routes to experiences around the city. There will also be more exclusive buses that will take concert-goers to and from the event day-of, offering opportunities for concert-goers to jam out in the bus before the event and snap some instagrammable pictures!
Pre-Concert | Pop-Up
Educate and highlight
Bring together large and small sustainable business that concert-goers can shop at, and also gain access to exclusive merch. This opportunity could also be used to highlight less visible sustainability initiatives the concert is taking on.
Concert | Experience
Responsive light display
On the stage there is a giant orb of light who’s color with synch with the bracelet’s color. As the concert goes on the orb will get brighter and brighter, representing each person’s sustainability efforts throughout the event.
Post-Concert | Support
Support got important causes
All revenue from the concert will be donated to a charity of their choice. Through this concert multiple charities would have been highlighted, and hopefully concert-goers and celebrities will continue to support these causes financially, or with their time.
Growth
Banding multiple industries together
Final Reflections
Too many concepts
We had a lot of ideas going into this project, and each person took on a different part of the concert experience, which meant the final experience was a lot of small pieces coming together. I wish I spent more time fleshing out the overall story, and fully developing certain parts of the experience out more.
Telling a coherent story
The initial ask was very broad, and we also ideated very broadly. In order to guide our future ideation and help us choose the best ideas, I realized we needed a “why,” which is how sustainability became a core part of our project. The project then evolved from a “what” project where we’re talking about all the things we can do during a concert experience, to a more provacative “why not” reimagining the future of concert experiences.
Systems need to come together
This is more of a musing, but we realized some concerns like traffic/vehicle emission could be solved if concert venues worked with the local city. But that takes time, money, and effort to coordinate something to that scale.
Acknowledgements
To the most passionate team
There were so many ideas, and so much excitement to be creating something that meant more and more to us as we did more research. I believe we all hope to see some of these ideas implemented at the future concerts we attend.